Terracotta

A lifestyle plant shop located in Boulder, Colorado. Terracotta is where you can buy ready-to-nurture plants, organic plant food and soil, handmade pottery, crystals, and home accessories.

✹ Art directed and conceptualized and led the rebrand campaign overseas and created various designs for packaging, web design, advertising, visual merchandising, animations, and social content.

✹ Widened reach from 500 to 3,000 (103%) in just three weeks
after brand relaunch.

✹ Increased brand engagement from 28% to 244% in just
three weeks after brand relaunch.

Terracotta Rebrand

This lifestyle plant and homegoods store was undergoing a brand refresh. Art directed and created a new
visual strategy, brand identity, web design, and digital marketing.

2022

Terracotta Web Design

2021-2022

Plant Tags Design

Worked alongside the owner and plant specialists for a year to finalize
the accurate plant care instructions for each plant family available in-store. This is reflected on the website’s plant care guide / school.

✹ Art directed and creative lead for a $2,800 one-year company project.

✹ Created plant tags with care instructions for 38 plant families from Aglaonema all the way to Zz Plant.

✹ Guided all phases of creative work from ideation to final print.

2021-2022

Plant Food Packaging Design

✹ Designed the product label for the store’s first artisanally crafted and blended soil and bokashi + root-zone inoculant.

✹ Guided all phases of creative work from ideation to final print.

2021

Social Content

✹ Conceptualized and developed monthly social content.

✹ Responsible for creating engaging Instagram stories and reels.

✹ Developed on brand campaigns and ensures design consistency
across all relevant touch points.

2021-2022